Over 56% of consumers said that the ability to obtain information in their own language is more important than price. Not only that, but your non-English speaking visitors are more likely to engage with your website when they’re reading web content in their mother tongue. That’s why an easy-to-use solution, like Weglot, is crucial to localizing your site to reach a wider audience and to enhance multilingual SEO. As we’ve just said, more than half of Google searches are non-English, so how are you supposed to outrank international competitors if you’re not creating content in your target audience’s native language? In the long run, not only will translating your website boost sales rates, but it’ll also enhance your SEO. Microsoft, for example, has translated its products into over 90 languages, Toshiba into over 30, and Apple into 40. Consumers are 73% more likely to purchase something on a website in their native language. There’s a reason why some of the largest corporations on the market make translation a priority: it’s profitable. Read on as we delve into how machine translation is shaping international business. It can also translate contractual and other collateral documents required to maintain successful international business relationships, and the financial upside of investing in translation is clear: According to a survey by Common Sense Advisory (now known as CSA Research), Fortune 500 businesses that spent more on translation were 1.5 times more likely to report an increase in total revenue than their counterparts that didn’t.
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However, MT software isn’t used only for translating websites. For example, international businesses intending to localize their web pages may tap on machine translation software to translate large amounts of text at scale. Although machine translation software didn’t have the highest translation accuracy when it was first developed, technological improvements over the decades have meant that such software can now do a pretty accurate job.Īs a result, this category of software is often integrated into computer-assisted translation (CAT) tools, and used by businesses involved in international projects. Machine translation software (known as MT software) is an artificial intelligence-based tool that provides automated translations of text between different languages, such as from English to Spanish or vice versa. When it comes to text translations, businesses now have a credible alternative to engaging a human translator: using machine translation software.
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